Why did you start a clothing brand?

I'm Shuichi, Director of NOA DAVICH.
Fashion saved me from rock bottom last time.
I would like to tell you how I came to start "NOA DAVICH".

I continued to achieve results at work, and I was able to get a decent position and salary, so I was living a comfortable life.
The world was changing rapidly with the coronavirus, war, the weak yen, the economy, and politics, but I felt like I was being left behind by the world as I went about my daily routine.

"I'm in my 30s and it's too early to settle down. I need to try something new!"
I was overcome with the thought.

So, because fashion had saved me in the past, I decided to try my hand at apparel.
I want to create clothes that "expand and elevate the wearer's potential"!
With that in mind, I decided to start an apparel brand.

From there, I started researching whether it was possible to make clothes even if I had no experience, how to start a brand, and other things, and thought about what kind of products I wanted to release.

I was thinking, "The only thing I can wear over a jacket is a coat," and "I can't wear anything over a coat," when the idea for a cape came to me.

So I told my younger sister, who was studying fashion at a school, that I had this idea, and she said, "Sure!" So I asked her to design it, and she became the designer for NOA DAVICH.

This is how NOA DAVICH was launched.
If you are interested, we encourage you to at least try it on so that you can experience our worldview.