NOA DAVICH fashion category

I am thinking of creating a fashion category called NOA DAVICH.

Japanese people are fashionable, aren't they?

She is great at incorporating various cultures and creating a variety of styles from lolita to street, from mode to casual, and expressing them in a very skillful way.

I don't think there are many people in other countries who enjoy fashion as much as we do.

But I think it's boring.
Everyone is in the same mold

I tend to wear the same items every year, such as coats and cashmere sweaters in autumn and winter, and linen shirts in summer.

In the past, I liked to wear flashy clothes because I didn't want to look like everyone else.
Then, depending on the fashion, I started putting together simpler and simpler outfits.
Because that's the most popular thing.

However, I became increasingly dissatisfied with buying the same items every year, and I wanted items like this, and I didn't want to have the same things as someone else.

So I want to give new values ​​to
I decided to launch a brand called NOA DAVICH.

I have summarized why I decided to base my brand on capes, so please read on.
https://noadavich.com/blogs/blog/why-did-we-create-a-brand-based-on-cloaks

There are various categories in fashion, and I think everyone has an image in their mind of what street style is like, fashion style is like this, and military style is like this.
I would like to inject my own values ​​into this.

So I chose the cape as a symbolic item.

So, what kind of values ​​does NOA DAVICH offer?
It's a brand theme

"High-quality playfulness" "Comfort" "Unique"

Clothes that can be enjoyed with all five senses, such as the sound of high-quality fabric rubbing against one another, the feel of high-quality fabric on the body, and beautiful designs.

That is the new value that NOA DAVICH offers to customers.

We hope our customers will enjoy this new fashion category called NOA DAVICH.

Next blog update
December 23rd How to care for cashmere